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BDRC - Appointed mystery shopper inspector for international markets:
Full audits and findings interviews with Owners and General Managers.
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Beaverbrooks - The Jewellers:
Voice of customer programme executed and cascaded to management team as part of wider brand programme for multi store locations.
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Carden Park Hotel, Golf Resort & Spa:
Strategic marketing and project management of the digital & crm strategy for all major revenue segments.
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Crewe Hall - 4 star Luxury Hotel:
Following a £13.5million refurbishment and extension, relaunch marketing & pr programme for this beautiful wedding and banqueting hotel into the conference market and Leisure & Spa Market. A repositioning excercise within hotel to launch as a true contender for 'one of the leading conference and leisure destinations in the North West'.
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Crown Golf - Golf Operator:
The UK's largest golf operator with 32 clubs & 3 resort Hotels - Responsible for the effective relaunch of a collection of 32 individual golf websites and management of the relaunch of the Corporate Website, including internal & external PR launch. (Project Management Role)
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Formby Hall Golf Resort & Spa - Property Developer:
North West property developer wishing to extend the hospitality arm of the business. The work involved rebranding and repositioning a golf Club to a premier 4 star Golf Resort & Spa. Creation of a marketing blueprint to roll out to planned future hotel openings. (Implant Role).
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G3 Events - Understand: Advise: Deliver
National events company – Strategic marketing role to define, refine and optimise positioning in market place as number 1 provider of memorable and successful event, team building and AV services and delivery in B2b and consumer markets. Full marketing programme on and offline implemented. Full marketing and digital programme on and offline implemented, and day to day management of marketing including social media.
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Marry Me Films:
Wedding videography: Strategic marketing role to define, refine and optimise positioning in market place as number 1 North West provider of stunning wedding videography. Brand development and design including new website and launch. Full marketing programme to B2b and B2c implemented.
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MEPC:
Commercial UK national property company:
Strategic brand and marketing role to reposition & relaunch new Leisure Club offering within the portfolio and the additional remit of rebrand and positioning of dedicated conference centre.
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Mint Hotel:
An innovative, award winning, 4 star city centre hotel brand. Fresh thinking and thoughtful, personalised and considered positively customer obsessed, with 7 hotels in the UK and 1 in Amsterdam. Strategic project marketing responsible for various strategies:
- Brand redefinition & change programme from City Inn to Mint Hotel
- New Digital strategy including website, SEO & PPC, Social Media platforms and ecrm
- Design and management of a new CRM including a brand loyalty programme
- Opening of new International Hotel in Amsterdam
- Foundation strategies for integrated marketing plan for driving returns - complete through the line mix incl appointment and management of new PR & Creative agencies
- Implementation of online marketing hub for multi site usage
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Mitchells of Chester:
Traditional Chester city centre B&B, redesign and relaunch of the website as well as optimisation of position in the market place through the line marcomms.
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Muddy Good Fun:
Leisure attraction with locations in Glasgow, Cheshire & Lincolnshire, Strategic marketing role to define, refine and optimise positioning in market place. Design, build and launch of new website, including social media, and full marketing programme on and offline implemented. including social media and full marketing programme on and offline implemented. Visit www.muddygoodfun.com. Additional design and digital work included the creation of microsites for partner programmes such as The Old Course Hotel in St Andrews visit www.g3events.co.uk/oldcourse.
Nelson Hotels (Nelson NW Ltd):
Ambient sales presented designed and built for a family owned collection of individual hotels.
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Peckforton Castle Hotel:
An enchanting hotel in the heart of Cheshire: Brand redefinition programme & development. Design, build & launch of new website and full digital services, visit website etc.
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Porter HR:
Porter HR is an enterprising and dynamic HR Specialist, providing bespoke and sustainable solutions to new, growing and established businesses. Project included brand definition and design and build of new website and social media policy.
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QHotels - UK Hotel Group with a collection of 21 four star Hotels:
Responsible for the marketing & PR strategy, brand development and implementation of programmes to drive revenue and profit growth across all 21 hotels whilst increasing brand equity through a brand redefinition programme. QHotels winner of The AA Hotel Group of the Year 2008-2009. QHotels also recognised by BDRC as Most Improved Hotel Brand 2009 in the meetings market, winner 2 years out of 3 (Implant Role).
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Rossett Hall:
3 Star independently hotel near Chester and at the gateway to North Wales - Strategic role included market positioning and brand sharpening definition.
Symmetry PR:
Design, build & launch of new website Visit website etc
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